Marketing used to be static. Customers had no say. No control. Being a cellphone user a decade back suggested you were ahead of the curve. You might be reached anytime, anywhere. Marketing isn't static anymore. Being a cellphone user nowadays doesn't make you a leader, it's the standard. When you integrate the two what do you get: No more fixed. Your business needs to reach cellphone users anytime, anywhere. This is mobile marketing.
Make no error about it, everybody on your phone list does not have the exact same needs, they don't react the same way. So, marketing and interacting to them the exact same way is a pure waste of resources.
Personally speaking, when I organized a nationwide seminar at some point earlier, bulk SMS outdid all other marketing approaches created in terms of responsiveness. Not surprising that Web marketing guru, Joel Comm, describes the mobile channel as the most rewarding marketing channel in the world!
There has recently been an enormous shift far from PC's, with more and more individuals turning away from the standard desktop and laptop. The Tablet PC - the iPad, for example, is one gadget leading the charge in this arena. The front runner in pulling folks far from their old PC's is the smart device. Sales of smart devices will out remove sales of PC's by the end of 2011.
Have users choose in. This is the best method to develop an important database. You can't do an company text alert system project to individuals who haven't consented to receiving your messages. The methods you can use to construct a database are lots of. What is crucial is that the individual willingly accepted to receive your messages and you have evidence in your file in here case of a dispute.
News/Updates - the most basic factor people use their smart phones to do SO much is since they are hectic. Let them know you appreciate that by keeping them posted on crucial news or post that matter.
People tend to keep their smartphones with them and reaction rates are better with instant notifications. It is also more individual to get messages from the brand names you enjoy directly to your mobile phone.
For the greenies SMS marketing assists in saving the environment as we no longer need numerous rims of documents we never checked out anyway. By transitioning to SMS marketing, you will be conserving the world while in fact helping your company!